TriNetX faced low adoption and unclear differentiation among its healthcare organization (HCO) partners. My research uncovered why — and what would help partners realize the platform’s value.
TriNetX was facing low adoption and unclear differentiation of its platform among healthcare organization (HCO) partners — particularly around the underutilized “Linked” functionality — prompting a need to better understand user perceptions, unmet needs, and barriers to value realization.
To understand TriNetX’s business model, I created an ecosystem map visualizing how different user groups engage with the platform, their workflows, and the interdependencies across business sectors. This surfaced key touchpoints, pain points, and opportunities for alignment, informing a more holistic and targeted research approach.
I compared TriNetX’s capabilities against competitors in the market. While TriNetX led in a variety of therapeutic areas, the most evident gap was clinical decision support — which most rivals already provided, presenting an opportunity to expand.
I led an ideation workshop with product, design, and engineering to identify opportunities across key pain points. We used divergent thinking to generate and cluster ideas, then prioritized them in a 2x2 matrix based on impact and roadmap alignment.
Communication gaps make it hard to quantify and attribute impact.
HCOs are reluctant to invest in additional data access without transparency.
The platform is not intuitive, creating a barrier to deeper engagement.
Accessing linked data sets is not a priority; additional data sets may be more attractive.
Data handling complexities result in a cumbersome experience.
The research uncovered key friction points across communication, usability, and workflows that limited adoption and kept companies from realizing TriNetX’s value — particularly around the Linked feature. I translated these into strategic, actionable recommendations that streamline core tasks, reduce training needs, and align the platform with users’ day-to-day workflows.
By implementing these recommendations, TriNetX would:
Together, these would significantly improve platform engagement, drive adoption of Linked, and strengthen TriNetX’s value proposition through faster trial feasibility, better sponsor–HCO collaboration, and greater visibility into research outcomes.