Research + Design
Redesigning onboarding for a fintech app
Mixed-methods study uncovering why 62% of new users dropped in session one. Research directly shaped a redesign that cut drop-off in half.
I decode human behaviour and turn it into products worth using. Research-first. Design-forward.
Selected work
A mix of research-led and design-forward work — each one started with a question worth asking.
Mixed-methods study uncovering why 62% of new users dropped in session one. Research directly shaped a redesign that cut drop-off in half.
Diary studies and contextual inquiry across 3 companies revealed critical mental model gaps in a legacy dashboard product.
From research insights to high-fidelity interactive prototype — a health logging experience that doesn't feel clinical.
Cognitive walkthroughs with assistive technology testing surfaced and fixed 14 critical gaps in a government service portal.
Usability findings shaped component patterns for a SaaS design system used across 4 product teams.
Defined the research roadmap and ran foundational studies for a product entering a new market — surfacing opportunity spaces that shaped a 12-month product roadmap.